/* ============================================================================
   Landing publica -- tres versoes convivendo ate a escolha (doc/marketing.md).
   Cada tema esta num bloco delimitado por banner: escolhida uma versao, apagar
   os outros dois blocos inteiros e o seletor no fim do arquivo.

   Servido pelo sprockets, como quiz.css. Sem sass, sem build.
   ========================================================================== */

*, *::before, *::after { box-sizing: border-box; }

.mkt {
  margin: 0;
  font-family: Inter, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, sans-serif;
  -webkit-font-smoothing: antialiased;
  -moz-osx-font-smoothing: grayscale;
  overflow-x: hidden;
}

.mkt img, .mkt svg { max-width: 100%; }
.mkt a { text-decoration: none; color: inherit; }
.mkt h1, .mkt h2, .mkt h3, .mkt p, .mkt ul, .mkt ol, .mkt figure { margin: 0; }
.mkt ul, .mkt ol { padding: 0; list-style: none; }

.mkt-wrap { width: 100%; max-width: 1120px; margin: 0 auto; padding: 0 24px; }
.mkt-wrap--estreito { max-width: 780px; }

/* --- revelacao no scroll: o JS troca a classe, o CSS faz o resto.
       Quem pede menos movimento (prefers-reduced-motion) recebe tudo visivel
       de saida -- ver o guard no marketing.js. --- */
.reveal {
  opacity: 0;
  transform: translateY(24px);
  transition: opacity .7s cubic-bezier(.16,1,.3,1), transform .7s cubic-bezier(.16,1,.3,1);
  will-change: opacity, transform;
}
.reveal.vis { opacity: 1; transform: none; }
.reveal--d1 { transition-delay: .08s; }
.reveal--d2 { transition-delay: .16s; }
.reveal--d3 { transition-delay: .24s; }
.reveal--d4 { transition-delay: .32s; }

@media (prefers-reduced-motion: reduce) {
  .mkt * { animation-duration: .01ms !important; animation-iteration-count: 1 !important;
           transition-duration: .01ms !important; scroll-behavior: auto !important; }
  .reveal { opacity: 1; transform: none; }
}

/* --- botoes --- */
.mkt-btn {
  display: inline-flex; align-items: center; gap: 10px;
  padding: 15px 26px; border-radius: 999px; border: 0;
  font-size: 16px; font-weight: 700; letter-spacing: -.01em;
  cursor: pointer; transition: transform .18s ease, box-shadow .18s ease, background .18s ease;
}
.mkt-btn:hover { transform: translateY(-2px); }
.mkt-btn:active { transform: translateY(0); }
.mkt-btn svg { width: 20px; height: 20px; flex: none; }
.mkt-btn--lg { padding: 18px 34px; font-size: 18px; }

/* botao desligado: WHATSAPP_NUMERO nao definido */
.mkt-btn[href="#"] { opacity: .55; cursor: not-allowed; }
.mkt-btn[href="#"]:hover { transform: none; }

.mkt-aviso {
  display: block; margin-top: 14px; padding: 10px 14px; border-radius: 10px;
  background: #7f1d1d; color: #fecaca; font-size: 13px; font-weight: 600;
}

/* --- selo/eyebrow --- */
.mkt-selo {
  display: inline-flex; align-items: center; gap: 8px;
  padding: 7px 14px; border-radius: 999px;
  font-size: 13px; font-weight: 700; letter-spacing: .04em; text-transform: uppercase;
}
.mkt-selo i { width: 7px; height: 7px; border-radius: 50%; display: block; }

/* pulso do selo "piloto aberto" */
@keyframes mkt-pulso {
  0%, 100% { opacity: 1; transform: scale(1); }
  50%      { opacity: .45; transform: scale(.8); }
}
.mkt-selo i { animation: mkt-pulso 2.2s ease-in-out infinite; }

/* --- seletor de versoes (temporario) --- */
.mkt-switch {
  position: fixed; z-index: 90; left: 50%; bottom: 18px; transform: translateX(-50%);
  display: flex; align-items: center; gap: 4px;
  padding: 6px; border-radius: 999px;
  background: rgba(15, 18, 32, .82); border: 1px solid rgba(255,255,255,.14);
  backdrop-filter: blur(12px); -webkit-backdrop-filter: blur(12px);
  box-shadow: 0 12px 40px rgba(0,0,0,.4);
}
.mkt-switch b {
  padding: 0 10px 0 6px; font-size: 11px; font-weight: 700;
  text-transform: uppercase; letter-spacing: .08em; color: #94a3b8;
}
.mkt-switch a {
  width: 32px; height: 32px; border-radius: 50%;
  display: grid; place-items: center;
  font-size: 13px; font-weight: 700; color: #cbd5e1;
  transition: background .16s ease, color .16s ease;
}
.mkt-switch a:hover { background: rgba(255,255,255,.1); color: #fff; }
.mkt-switch a.on { background: #fff; color: #0b1220; }

@media (max-width: 560px) {
  .mkt-switch { bottom: 12px; }
  .mkt-switch b { display: none; }
}

/* ############################################################################
   VERSAO A -- "A prova, nao a promessa"
   Interlocutor: coordenacao pedagogica e direcao. Tom sobrio, editorial,
   orientado a evidencia. Escuro no topo e no fecho, claro no meio -- o corpo
   do argumento se le melhor sobre papel branco.
   ######################################################################### */

.mkt--a {
  --a-bg:     #0b1220;
  --a-bg2:    #131d38;
  --a-txt:    #e6ecf7;
  --a-fraco:  #93a3bd;
  --a-tinta:  #0d1526;
  --a-cinza:  #5a6b85;
  --a-acento: #7c5cff;
  --a-ciano:  #22d3ee;
  --a-ok:     #22c55e;
  --a-luz:    #f7f9fc;
  --a-borda:  #e3e8f0;
  background: var(--a-luz);
  color: var(--a-tinta);
}

.mkt--a .disp { font-family: Sora, Inter, sans-serif; letter-spacing: -.035em; line-height: 1.03; }

/* ---------- topo ---------- */
.a-nav {
  position: sticky; top: 0; z-index: 60;
  display: flex; align-items: center; justify-content: space-between;
  padding: 16px 0;
  background: rgba(11,18,32,.72); backdrop-filter: blur(14px); -webkit-backdrop-filter: blur(14px);
  border-bottom: 1px solid rgba(255,255,255,.07);
}
.a-nav .mkt-wrap { display: flex; align-items: center; justify-content: space-between; }
.a-marca { display: flex; align-items: center; gap: 11px; color: var(--a-txt); font-weight: 800; font-size: 17px; letter-spacing: -.02em; }
.a-marca svg { width: 30px; height: 30px; }
.a-nav-btn {
  padding: 10px 20px; border-radius: 999px; font-size: 14px; font-weight: 700;
  background: var(--a-acento); color: #fff;
  transition: transform .18s ease, box-shadow .18s ease;
}
.a-nav-btn:hover { transform: translateY(-2px); box-shadow: 0 10px 26px rgba(124,92,255,.45); }

/* ---------- hero ---------- */
.a-hero {
  position: relative; overflow: hidden;
  background: var(--a-bg); color: var(--a-txt);
  padding: 92px 0 108px;
}
/* malha de gradiente que respira devagar */
.a-hero::before {
  content: ""; position: absolute; inset: -30% -10% auto -10%; height: 130%;
  background:
    radial-gradient(46% 42% at 18% 22%, rgba(124,92,255,.36), transparent 62%),
    radial-gradient(40% 38% at 82% 12%, rgba(34,211,238,.22), transparent 60%),
    radial-gradient(50% 45% at 60% 88%, rgba(34,197,94,.14), transparent 62%);
  animation: a-respira 16s ease-in-out infinite alternate;
  pointer-events: none;
}
@keyframes a-respira {
  from { transform: translate3d(0,0,0) scale(1); }
  to   { transform: translate3d(-3%, 2%, 0) scale(1.12); }
}
/* grade tecnica por cima, bem discreta */
.a-hero::after {
  content: ""; position: absolute; inset: 0; pointer-events: none;
  background-image: linear-gradient(rgba(255,255,255,.045) 1px, transparent 1px),
                    linear-gradient(90deg, rgba(255,255,255,.045) 1px, transparent 1px);
  background-size: 64px 64px;
  mask-image: radial-gradient(80% 60% at 50% 40%, #000 30%, transparent 100%);
  -webkit-mask-image: radial-gradient(80% 60% at 50% 40%, #000 30%, transparent 100%);
}
.a-hero > * { position: relative; z-index: 2; }

.mkt--a .mkt-selo { background: rgba(124,92,255,.16); color: #c4b5fd; border: 1px solid rgba(124,92,255,.35); }
.mkt--a .mkt-selo i { background: var(--a-ok); }

.a-h1 { font-size: clamp(38px, 6.4vw, 74px); font-weight: 800; margin: 22px 0 0; max-width: 15ch; }
.a-h1 em { font-style: normal; color: var(--a-acento); }
.a-sub { margin-top: 22px; max-width: 54ch; font-size: clamp(17px, 2vw, 20px); line-height: 1.62; color: var(--a-fraco); }
.a-acoes { display: flex; flex-wrap: wrap; gap: 14px; align-items: center; margin-top: 34px; }
.mkt--a .mkt-btn--zap { background: #25d366; color: #08301a; }
.mkt--a .mkt-btn--zap:hover { box-shadow: 0 14px 34px rgba(37,211,102,.4); }
.mkt--a .mkt-btn--ghost { background: rgba(255,255,255,.07); color: var(--a-txt); border: 1px solid rgba(255,255,255,.16); }
.mkt--a .mkt-btn--ghost:hover { background: rgba(255,255,255,.12); }

/* numeros do hero */
.a-nums { display: grid; grid-template-columns: repeat(auto-fit, minmax(150px,1fr)); gap: 18px; margin-top: 58px; }
.a-num {
  padding: 22px 20px; border-radius: 16px;
  background: rgba(255,255,255,.05); border: 1px solid rgba(255,255,255,.1);
}
.a-num b { display: block; font-family: Sora, Inter, sans-serif; font-size: 40px; font-weight: 800; letter-spacing: -.04em; color: #fff; line-height: 1; }
.a-num span { display: block; margin-top: 9px; font-size: 13.5px; line-height: 1.45; color: var(--a-fraco); }

/* ---------- secoes claras ---------- */
.a-sec { padding: 96px 0; }
.a-sec--borda { border-top: 1px solid var(--a-borda); }
.a-olho { font-size: 13px; font-weight: 800; letter-spacing: .12em; text-transform: uppercase; color: var(--a-acento); }
.a-h2 { font-size: clamp(29px, 4.2vw, 45px); font-weight: 800; margin-top: 14px; max-width: 20ch; }
.a-lead { margin-top: 18px; max-width: 60ch; font-size: 18px; line-height: 1.68; color: var(--a-cinza); }

/* as quatro decisoes de projeto */
.a-grid4 { display: grid; grid-template-columns: repeat(auto-fit, minmax(258px,1fr)); gap: 20px; margin-top: 46px; }
.a-dec {
  position: relative; padding: 28px 24px 26px; border-radius: 18px;
  background: #fff; border: 1px solid var(--a-borda);
  transition: transform .28s cubic-bezier(.16,1,.3,1), box-shadow .28s ease, border-color .28s ease;
}
.a-dec:hover { transform: translateY(-6px); box-shadow: 0 22px 48px rgba(13,21,38,.1); border-color: #c9d3e4; }
.a-dec-ico { width: 44px; height: 44px; border-radius: 12px; display: grid; place-items: center; background: #f1ecff; margin-bottom: 18px; }
.a-dec-ico svg { width: 23px; height: 23px; stroke: var(--a-acento); }
.a-dec h3 { font-size: 18.5px; font-weight: 800; letter-spacing: -.02em; }
.a-dec p { margin-top: 11px; font-size: 15px; line-height: 1.62; color: var(--a-cinza); }
.a-dec code {
  display: inline-block; margin-top: 15px; padding: 4px 9px; border-radius: 7px;
  background: #f2f5fa; border: 1px solid var(--a-borda);
  font-family: ui-monospace, SFMono-Regular, Menlo, monospace; font-size: 12.5px; color: #4a5a75;
}

/* ---------- mapa de calor ---------- */
.a-mapa-cx { display: grid; grid-template-columns: 1.05fr .95fr; gap: 54px; align-items: center; margin-top: 12px; }
.a-mapa {
  padding: 26px; border-radius: 20px; background: var(--a-bg);
  border: 1px solid rgba(255,255,255,.1); box-shadow: 0 26px 70px rgba(13,21,38,.2);
}
.a-mapa-topo { display: flex; align-items: baseline; justify-content: space-between; margin-bottom: 18px; }
.a-mapa-topo b { color: #fff; font-size: 15px; font-weight: 700; }
.a-mapa-topo span { font-size: 12px; color: var(--a-cinza); }
.a-legenda { display: flex; align-items: center; gap: 9px; margin-top: 18px; font-size: 12px; color: var(--a-fraco); }
.a-legenda i { width: 15px; height: 15px; border-radius: 4px; display: block; }
.a-notas { margin-top: 30px; }
.a-nota { display: flex; gap: 14px; padding: 15px 0; border-bottom: 1px solid var(--a-borda); }
.a-nota:last-child { border-bottom: 0; }
.a-nota b { flex: none; width: 26px; height: 26px; border-radius: 8px; display: grid; place-items: center;
            background: var(--a-tinta); color: #fff; font-size: 12.5px; font-weight: 800; }
.a-nota p { font-size: 15.5px; line-height: 1.58; color: var(--a-cinza); }
.a-nota p strong { color: var(--a-tinta); font-weight: 700; }

/* ---------- os tres paineis ---------- */
.a-quem { display: grid; grid-template-columns: repeat(auto-fit, minmax(288px,1fr)); gap: 22px; margin-top: 46px; }
.a-card {
  display: flex; flex-direction: column; padding: 30px 26px 26px; border-radius: 20px;
  background: #fff; border: 1px solid var(--a-borda);
  transition: transform .28s cubic-bezier(.16,1,.3,1), box-shadow .28s ease;
}
.a-card:hover { transform: translateY(-5px); box-shadow: 0 24px 52px rgba(13,21,38,.1); }
.a-card-tag { align-self: flex-start; padding: 6px 12px; border-radius: 999px; background: #f1ecff;
              color: var(--a-acento); font-size: 12px; font-weight: 800; letter-spacing: .05em; text-transform: uppercase; }
.a-card h3 { margin-top: 18px; font-size: 21px; font-weight: 800; letter-spacing: -.025em; }
.a-card p { margin-top: 11px; font-size: 15.5px; line-height: 1.62; color: var(--a-cinza); flex: 1; }
.a-card-zap { margin-top: 22px; display: inline-flex; align-items: center; gap: 7px;
              font-size: 14.5px; font-weight: 700; color: var(--a-acento); }
.a-card-zap svg { width: 16px; height: 16px; transition: transform .2s ease; }
.a-card:hover .a-card-zap svg { transform: translateX(4px); }

/* ---------- fecho ---------- */
.a-cta { position: relative; overflow: hidden; background: var(--a-bg); color: var(--a-txt); padding: 96px 0; text-align: center; }
.a-cta::before {
  content: ""; position: absolute; inset: auto -10% -60% -10%; height: 120%;
  background: radial-gradient(50% 50% at 50% 50%, rgba(124,92,255,.3), transparent 65%);
  animation: a-respira 14s ease-in-out infinite alternate;
}
.a-cta > * { position: relative; z-index: 2; }
.a-cta h2 { font-size: clamp(30px, 4.6vw, 50px); font-weight: 800; letter-spacing: -.035em; max-width: 18ch; margin: 0 auto; }
.a-cta p { margin: 20px auto 0; max-width: 52ch; font-size: 18px; line-height: 1.62; color: var(--a-fraco); }
.a-cta .a-acoes { justify-content: center; }
.a-lgpd { margin-top: 40px; padding: 18px 22px; border-radius: 14px; display: inline-flex; gap: 12px; align-items: flex-start;
          background: rgba(255,255,255,.05); border: 1px solid rgba(255,255,255,.12); text-align: left; max-width: 560px; }
.a-lgpd svg { width: 20px; height: 20px; flex: none; stroke: var(--a-ok); margin-top: 2px; }
.a-lgpd p { margin: 0; font-size: 14px; line-height: 1.58; color: var(--a-fraco); }

.a-rodape { background: var(--a-bg); color: var(--a-cinza); padding: 32px 0 96px; font-size: 13.5px;
            border-top: 1px solid rgba(255,255,255,.07); }
.a-rodape .mkt-wrap { display: flex; flex-wrap: wrap; gap: 16px; justify-content: space-between; align-items: center; }
.a-rodape a { color: var(--a-fraco); }
.a-rodape a:hover { color: #fff; }

@media (max-width: 900px) {
  .a-mapa-cx { grid-template-columns: 1fr; gap: 38px; }
  .a-sec { padding: 72px 0; }
  .a-hero { padding: 68px 0 82px; }
}

/* ############################################################################
   VERSAO B -- "O orcamento invertido"
   Interlocutor: o responsavel. Tom de manifesto: tipografia enorme, preto,
   contraste alto e uma unica ideia por tela. Vende a inversao -- o mesmo
   vocabulario do celular, com o incentivo virado do avesso.
   ######################################################################### */

.mkt--b {
  --b-preto:  #08080a;
  --b-preto2: #101014;
  --b-txt:    #f4f4f2;
  --b-fraco:  #8f8f96;
  --b-ambar:  #ffc531;
  --b-coral:  #ff5c46;
  --b-verde:  #3ddc84;
  --b-linha:  rgba(255,255,255,.13);
  background: var(--b-preto);
  color: var(--b-txt);
}

.mkt--b .disp { font-family: "Archivo Black", Inter, sans-serif; letter-spacing: -.03em; line-height: .94; text-transform: uppercase; }

/* ---------- topo ---------- */
.b-nav {
  position: sticky; top: 0; z-index: 60; padding: 15px 0;
  background: rgba(8,8,10,.8); backdrop-filter: blur(14px); -webkit-backdrop-filter: blur(14px);
  border-bottom: 1px solid var(--b-linha);
}
.b-nav .mkt-wrap { display: flex; align-items: center; justify-content: space-between; }
.b-marca { display: flex; align-items: center; gap: 10px; font-family: "Archivo Black", Inter, sans-serif;
           font-size: 16px; text-transform: uppercase; letter-spacing: -.02em; }
.b-marca svg { width: 28px; height: 28px; }
.b-nav-btn { padding: 10px 20px; border-radius: 6px; background: var(--b-ambar); color: #1a1200;
             font-size: 14px; font-weight: 800; transition: transform .18s ease; }
.b-nav-btn:hover { transform: translateY(-2px); }

/* ---------- hero ---------- */
.b-hero { position: relative; overflow: hidden; padding: 84px 0 76px; }
.b-hero::before {
  content: ""; position: absolute; inset: -40% -20% auto -20%; height: 150%;
  background: radial-gradient(38% 34% at 25% 20%, rgba(255,197,49,.2), transparent 62%),
              radial-gradient(34% 32% at 78% 62%, rgba(255,92,70,.18), transparent 62%);
  animation: b-deriva 18s ease-in-out infinite alternate; pointer-events: none;
}
@keyframes b-deriva {
  from { transform: translate3d(-2%, 0, 0) rotate(0deg); }
  to   { transform: translate3d(4%, -3%, 0) rotate(6deg); }
}
.b-hero > * { position: relative; z-index: 2; }

.mkt--b .mkt-selo { background: rgba(255,197,49,.14); color: var(--b-ambar); border: 1px solid rgba(255,197,49,.35); }
.mkt--b .mkt-selo i { background: var(--b-verde); }

.b-h1 { font-size: clamp(42px, 9.2vw, 118px); margin: 26px 0 0; max-width: 13ch; }
.b-h1 .risco { position: relative; display: inline-block; color: var(--b-fraco); }
/* o risco se desenha sozinho quando a linha entra na tela */
.b-h1 .risco::after {
  content: ""; position: absolute; left: -2%; right: -2%; top: 52%; height: 7px;
  background: var(--b-coral); transform: scaleX(0); transform-origin: left center;
  transition: transform .85s cubic-bezier(.16,1,.3,1) .35s;
}
.b-h1.vis .risco::after { transform: scaleX(1); }
.b-h1 .vira { color: var(--b-ambar); }

.b-sub { margin-top: 30px; max-width: 50ch; font-size: clamp(18px, 2.2vw, 23px); line-height: 1.5; color: var(--b-fraco); }
.b-sub strong { color: var(--b-txt); font-weight: 700; }
.b-acoes { display: flex; flex-wrap: wrap; gap: 14px; margin-top: 38px; }
.mkt--b .mkt-btn { border-radius: 8px; }
.mkt--b .mkt-btn--zap { background: var(--b-ambar); color: #1a1200; }
.mkt--b .mkt-btn--ghost { background: transparent; color: var(--b-txt); border: 2px solid var(--b-linha); }
.mkt--b .mkt-btn--ghost:hover { border-color: var(--b-txt); }

/* ---------- letreiro ---------- */
.b-letreiro {
  overflow: hidden; padding: 17px 0; border-top: 1px solid var(--b-linha); border-bottom: 1px solid var(--b-linha);
  background: var(--b-preto2);
}
.b-letreiro-fita { display: flex; width: max-content; animation: b-corre 34s linear infinite; }
.b-letreiro:hover .b-letreiro-fita { animation-play-state: paused; }
@keyframes b-corre { from { transform: translateX(0); } to { transform: translateX(-50%); } }
.b-letreiro span { display: inline-flex; align-items: center; gap: 20px; padding: 0 20px;
                   font-family: "Archivo Black", Inter, sans-serif; font-size: 15px; text-transform: uppercase;
                   letter-spacing: .02em; color: var(--b-fraco); white-space: nowrap; }
.b-letreiro span i { width: 6px; height: 6px; border-radius: 50%; background: var(--b-ambar); display: block; }

/* ---------- a comparacao ---------- */
.b-sec { padding: 104px 0; }
.b-olho { font-family: "Archivo Black", Inter, sans-serif; font-size: 13px; letter-spacing: .1em;
          text-transform: uppercase; color: var(--b-ambar); }
.b-h2 { font-size: clamp(32px, 5.6vw, 62px); margin-top: 18px; max-width: 17ch; }
.b-lead { margin-top: 22px; max-width: 56ch; font-size: 18.5px; line-height: 1.66; color: var(--b-fraco); }

.b-versus { display: grid; grid-template-columns: 1fr 1fr; gap: 0; margin-top: 56px;
            border: 1px solid var(--b-linha); border-radius: 18px; overflow: hidden; }
.b-lado { padding: 38px 32px 40px; }
.b-lado--eles { background: var(--b-preto2); }
.b-lado--nos { background: linear-gradient(170deg, rgba(255,197,49,.09), transparent 58%); border-left: 1px solid var(--b-linha); }
.b-lado-tit { display: flex; align-items: center; gap: 11px; font-family: "Archivo Black", Inter, sans-serif;
              font-size: 15px; text-transform: uppercase; letter-spacing: .02em; }
.b-lado--eles .b-lado-tit { color: var(--b-coral); }
.b-lado--nos .b-lado-tit { color: var(--b-ambar); }
.b-lado-tit svg { width: 21px; height: 21px; flex: none; }
.b-lado ul { margin-top: 26px; display: flex; flex-direction: column; gap: 19px; }
.b-lado li { display: flex; gap: 13px; font-size: 16px; line-height: 1.55; color: var(--b-fraco); }
.b-lado li svg { width: 19px; height: 19px; flex: none; margin-top: 2px; }
.b-lado--eles li svg { stroke: var(--b-coral); }
.b-lado--nos li svg { stroke: var(--b-verde); }
.b-lado--nos li { color: var(--b-txt); }
.b-lado li b { color: var(--b-txt); font-weight: 800; }

/* ---------- principios em numeros grandes ---------- */
.b-princ { margin-top: 22px; }
.b-p {
  display: grid; grid-template-columns: 128px 1fr; gap: 34px; align-items: start;
  padding: 40px 0; border-bottom: 1px solid var(--b-linha);
}
.b-p:last-child { border-bottom: 0; }
.b-p-n { font-family: "Archivo Black", Inter, sans-serif; font-size: 76px; line-height: .82;
         color: transparent; -webkit-text-stroke: 2px var(--b-linha); }
.b-p:hover .b-p-n { -webkit-text-stroke-color: var(--b-ambar); transition: -webkit-text-stroke-color .3s ease; }
.b-p h3 { font-size: clamp(21px, 2.8vw, 30px); font-weight: 800; letter-spacing: -.03em; }
.b-p p { margin-top: 13px; max-width: 58ch; font-size: 16.5px; line-height: 1.65; color: var(--b-fraco); }
.b-p p em { font-style: normal; color: var(--b-ambar); }

/* ---------- mesada ---------- */
.b-mesada { background: var(--b-preto2); border-top: 1px solid var(--b-linha); border-bottom: 1px solid var(--b-linha); }
.b-mesada-cx { display: grid; grid-template-columns: 1fr 1fr; gap: 62px; align-items: center; }
.b-nota-box { padding: 30px; border-radius: 16px; background: var(--b-preto); border: 1px solid var(--b-linha); }
.b-nota-box h4 { font-size: 15px; font-weight: 800; text-transform: uppercase; letter-spacing: .06em; color: var(--b-fraco); }
.b-nota-lin { display: flex; align-items: baseline; justify-content: space-between; padding: 15px 0; border-bottom: 1px dashed var(--b-linha); }
.b-nota-lin:last-of-type { border-bottom: 0; }
.b-nota-lin span { font-size: 15.5px; color: var(--b-fraco); }
.b-nota-lin b { font-family: "Archivo Black", Inter, sans-serif; font-size: 19px; }
.b-nota-lin b.neg { color: var(--b-coral); }
.b-nota-lin b.pos { color: var(--b-verde); }
.b-nota-fecho { margin-top: 22px; padding-top: 20px; border-top: 2px solid var(--b-linha);
                display: flex; align-items: baseline; justify-content: space-between; }
.b-nota-fecho span { font-size: 15px; font-weight: 800; text-transform: uppercase; letter-spacing: .05em; }
.b-nota-fecho b { font-family: "Archivo Black", Inter, sans-serif; font-size: 30px; color: var(--b-ambar); }

/* ---------- fecho ---------- */
.b-cta { padding: 108px 0; text-align: center; position: relative; overflow: hidden; }
.b-cta::before { content: ""; position: absolute; inset: auto -20% -70% -20%; height: 130%;
                 background: radial-gradient(46% 50% at 50% 50%, rgba(255,197,49,.22), transparent 66%); }
.b-cta > * { position: relative; z-index: 2; }
.b-cta h2 { font-size: clamp(34px, 6.6vw, 78px); max-width: 15ch; margin: 0 auto; }
.b-cta p { margin: 26px auto 0; max-width: 50ch; font-size: 19px; line-height: 1.6; color: var(--b-fraco); }
.b-cta .b-acoes { justify-content: center; margin-top: 40px; }

.b-rodape { padding: 34px 0 96px; font-size: 13.5px; color: var(--b-fraco); border-top: 1px solid var(--b-linha); }
.b-rodape .mkt-wrap { display: flex; flex-wrap: wrap; gap: 16px; justify-content: space-between; align-items: center; }
.b-rodape a:hover { color: var(--b-txt); }

@media (max-width: 880px) {
  .b-versus, .b-mesada-cx { grid-template-columns: 1fr; }
  .b-lado--nos { border-left: 0; border-top: 1px solid var(--b-linha); }
  .b-mesada-cx { gap: 40px; }
  .b-p { grid-template-columns: 74px 1fr; gap: 22px; padding: 32px 0; }
  .b-p-n { font-size: 50px; -webkit-text-stroke-width: 1.5px; }
  .b-sec { padding: 76px 0; }
}

/* ############################################################################
   VERSAO C -- "Um pouco, todo dia"
   Interlocutor: o aluno e a familia. Herda a paleta do proprio jogo
   (quiz.css) para que a landing e o produto sejam a mesma coisa. O hero tem
   uma carta jogavel de verdade: quem responde ali ja entendeu o produto.
   ######################################################################### */

.mkt--c {
  --c-bg:     #0f172a;
  --c-bg2:    #16213c;
  --c-card:   #1e293b;
  --c-borda:  #334155;
  --c-txt:    #e2e8f0;
  --c-fraco:  #94a3b8;
  --c-acento: #a78bfa;
  --c-ok:     #22c55e;
  --c-erro:   #ef4444;
  --c-ouro:   #fbbf24;
  --c-dinheiro: #34d399;
  background: var(--c-bg);
  color: var(--c-txt);
}

.mkt--c .disp { font-family: "Baloo 2", Inter, sans-serif; letter-spacing: -.02em; line-height: 1.08; }

/* bolhas de fundo, bem lentas */
.c-bolhas { position: fixed; inset: 0; z-index: 0; pointer-events: none; overflow: hidden; }
.c-bolha { position: absolute; border-radius: 50%; filter: blur(72px); opacity: .5; }
.c-bolha--1 { width: 460px; height: 460px; background: #7c3aed; top: -140px; left: -110px; animation: c-flutua 22s ease-in-out infinite alternate; }
.c-bolha--2 { width: 400px; height: 400px; background: #0ea5e9; top: 36%; right: -140px; animation: c-flutua 27s ease-in-out infinite alternate-reverse; }
.c-bolha--3 { width: 340px; height: 340px; background: #f59e0b; bottom: -110px; left: 24%; opacity: .3; animation: c-flutua 31s ease-in-out infinite alternate; }
@keyframes c-flutua {
  from { transform: translate3d(0,0,0) scale(1); }
  to   { transform: translate3d(50px, -44px, 0) scale(1.16); }
}
.mkt--c > *:not(.c-bolhas) { position: relative; z-index: 1; }

/* ---------- topo ---------- */
.c-nav { position: sticky; top: 0; z-index: 60; padding: 14px 0;
         background: rgba(15,23,42,.78); backdrop-filter: blur(14px); -webkit-backdrop-filter: blur(14px);
         border-bottom: 1px solid rgba(255,255,255,.08); }
.c-nav .mkt-wrap { display: flex; align-items: center; justify-content: space-between; }
.c-marca { display: flex; align-items: center; gap: 10px; font-family: "Baloo 2", Inter, sans-serif;
           font-size: 20px; font-weight: 800; }
.c-marca svg { width: 32px; height: 32px; }
.c-nav-btn { padding: 10px 20px; border-radius: 999px; background: var(--c-acento); color: #1e1b4b;
             font-size: 14px; font-weight: 800; transition: transform .18s ease, box-shadow .18s ease; }
.c-nav-btn:hover { transform: translateY(-2px); box-shadow: 0 10px 26px rgba(167,139,250,.4); }

/* ---------- hero ---------- */
.c-hero { padding: 76px 0 88px; }
.c-hero-cx { display: grid; grid-template-columns: 1.02fr .98fr; gap: 60px; align-items: center; }
.mkt--c .mkt-selo { background: rgba(167,139,250,.16); color: #c4b5fd; border: 1px solid rgba(167,139,250,.32); }
.mkt--c .mkt-selo i { background: var(--c-ok); }
.c-h1 { font-size: clamp(38px, 5.8vw, 66px); font-weight: 800; margin: 20px 0 0; max-width: 14ch; }
.c-h1 em { font-style: normal; background: linear-gradient(100deg, var(--c-acento), #f0abfc 55%, var(--c-ouro));
           -webkit-background-clip: text; background-clip: text; color: transparent; }
.c-sub { margin-top: 20px; max-width: 46ch; font-size: 18.5px; line-height: 1.62; color: var(--c-fraco); }
.c-acoes { display: flex; flex-wrap: wrap; gap: 13px; margin-top: 32px; }
.mkt--c .mkt-btn--zap { background: #25d366; color: #08301a; }
.mkt--c .mkt-btn--zap:hover { box-shadow: 0 14px 34px rgba(37,211,102,.36); }
.mkt--c .mkt-btn--ghost { background: rgba(255,255,255,.07); color: var(--c-txt); border: 1px solid var(--c-borda); }
.mkt--c .mkt-btn--ghost:hover { background: rgba(255,255,255,.12); }

/* --- a carta jogavel --- */
.c-demo { position: relative; }
.c-demo-eti { display: flex; align-items: center; gap: 8px; margin-bottom: 12px;
              font-size: 12.5px; font-weight: 800; letter-spacing: .08em; text-transform: uppercase; color: var(--c-fraco); }
.c-demo-eti i { width: 6px; height: 6px; border-radius: 50%; background: var(--c-ouro); display: block;
                animation: mkt-pulso 2s ease-in-out infinite; }
.c-carta {
  padding: 26px 24px 22px; border-radius: 20px;
  background: var(--c-card); border: 1px solid var(--c-borda);
  box-shadow: 0 26px 64px rgba(0,0,0,.42);
  transform: rotate(-1.4deg); transition: transform .4s cubic-bezier(.16,1,.3,1);
}
.c-carta:hover { transform: rotate(0deg); }
.c-carta-topo { display: flex; align-items: center; justify-content: space-between; margin-bottom: 16px; }
.c-carta-mat { padding: 5px 11px; border-radius: 999px; background: rgba(167,139,250,.16);
               color: #c4b5fd; font-size: 12px; font-weight: 800; }
.c-carta-seq { display: flex; align-items: center; gap: 5px; font-size: 13px; font-weight: 800; color: var(--c-ouro); }
.c-carta-seq svg { width: 15px; height: 15px; }
.c-enun { font-size: 18.5px; font-weight: 700; line-height: 1.45; color: #fff; }
.c-alts { display: flex; flex-direction: column; gap: 9px; margin-top: 18px; }
.c-alt {
  display: flex; align-items: center; gap: 12px; width: 100%; text-align: left;
  padding: 14px 16px; border-radius: 13px; cursor: pointer;
  background: rgba(255,255,255,.04); border: 1.5px solid var(--c-borda);
  color: var(--c-txt); font-size: 15.5px; font-family: inherit;
  transition: background .18s ease, border-color .18s ease, transform .18s ease;
}
.c-alt:hover:not(:disabled) { background: rgba(255,255,255,.08); border-color: var(--c-acento); transform: translateX(3px); }
.c-alt:disabled { cursor: default; }
.c-alt i { flex: none; width: 25px; height: 25px; border-radius: 8px; display: grid; place-items: center;
           background: rgba(255,255,255,.07); font-size: 12.5px; font-weight: 800; font-style: normal; }
.c-alt.certa { background: rgba(34,197,94,.14); border-color: var(--c-ok); color: #bbf7d0; }
.c-alt.certa i { background: var(--c-ok); color: #052e16; }
.c-alt.errada { background: rgba(239,68,68,.12); border-color: var(--c-erro); color: #fecaca; }
.c-alt.errada i { background: var(--c-erro); color: #450a0a; }
.c-resp {
  margin-top: 16px; padding: 15px 17px; border-radius: 13px; display: none;
  background: rgba(34,197,94,.1); border: 1px solid rgba(34,197,94,.3);
}
.c-resp.on { display: block; animation: c-sobe .4s cubic-bezier(.16,1,.3,1); }
@keyframes c-sobe { from { opacity: 0; transform: translateY(10px); } to { opacity: 1; transform: none; } }
.c-resp b { display: block; font-size: 14.5px; font-weight: 800; color: #86efac; }
.c-resp p { margin-top: 6px; font-size: 14.5px; line-height: 1.55; color: var(--c-fraco); }

/* confete */
.c-confete { position: absolute; top: 0; left: 0; width: 100%; height: 100%; pointer-events: none; overflow: visible; }
.c-conf { position: absolute; width: 9px; height: 14px; border-radius: 2px; opacity: 0; }

/* ---------- secoes ---------- */
.c-sec { padding: 92px 0; }
.c-olho { font-size: 13px; font-weight: 800; letter-spacing: .1em; text-transform: uppercase; color: var(--c-acento); }
.c-h2 { font-family: "Baloo 2", Inter, sans-serif; font-size: clamp(30px, 4.4vw, 46px); font-weight: 800;
        margin-top: 12px; max-width: 19ch; letter-spacing: -.02em; }
.c-lead { margin-top: 16px; max-width: 58ch; font-size: 17.5px; line-height: 1.66; color: var(--c-fraco); }

/* a sequencia */
.c-seq-cx { display: grid; grid-template-columns: .95fr 1.05fr; gap: 56px; align-items: center; }
.c-dias { display: flex; gap: 10px; flex-wrap: wrap; margin-top: 8px; }
.c-dia { width: 54px; height: 66px; border-radius: 14px; display: grid; place-items: center; gap: 3px;
         background: var(--c-card); border: 1.5px solid var(--c-borda); }
.c-dia span { font-size: 11px; font-weight: 700; color: var(--c-fraco); text-transform: uppercase; }
.c-dia svg { width: 21px; height: 21px; }
.c-dia.ok { background: rgba(251,191,36,.13); border-color: var(--c-ouro); }
.c-dia.ok span { color: var(--c-ouro); }
.c-dia.hoje { border-style: dashed; border-color: var(--c-acento); }

/* cartoes de recurso */
.c-grid { display: grid; grid-template-columns: repeat(auto-fit, minmax(262px,1fr)); gap: 20px; margin-top: 44px; }
.c-rec {
  padding: 28px 24px 26px; border-radius: 20px;
  background: var(--c-card); border: 1px solid var(--c-borda);
  transition: transform .28s cubic-bezier(.16,1,.3,1), border-color .28s ease, box-shadow .28s ease;
}
.c-rec:hover { transform: translateY(-6px); border-color: var(--c-acento); box-shadow: 0 22px 50px rgba(0,0,0,.34); }
.c-rec-ico { width: 50px; height: 50px; border-radius: 15px; display: grid; place-items: center;
             background: rgba(167,139,250,.14); margin-bottom: 17px; }
.c-rec-ico svg { width: 25px; height: 25px; stroke: var(--c-acento); }
.c-rec h3 { font-family: "Baloo 2", Inter, sans-serif; font-size: 20px; font-weight: 800; }
.c-rec p { margin-top: 9px; font-size: 15px; line-height: 1.6; color: var(--c-fraco); }

/* trilha */
.c-trilha-cx { display: grid; grid-template-columns: 1fr 1fr; gap: 56px; align-items: center; }

/* mesada */
.c-mesada { background: var(--c-bg2); border-top: 1px solid rgba(255,255,255,.07); border-bottom: 1px solid rgba(255,255,255,.07); }
.c-mesada-cx { display: grid; grid-template-columns: 1fr 1fr; gap: 56px; align-items: center; }
.c-regras { margin-top: 26px; display: flex; flex-direction: column; gap: 15px; }
.c-regra { display: flex; gap: 13px; align-items: flex-start; font-size: 16px; line-height: 1.55; color: var(--c-fraco); }
.c-regra svg { width: 20px; height: 20px; flex: none; margin-top: 2px; stroke: var(--c-dinheiro); }
.c-regra b { color: var(--c-txt); font-weight: 700; }

/* ---------- fecho ---------- */
.c-cta { padding: 96px 0; text-align: center; }
.c-cta h2 { font-family: "Baloo 2", Inter, sans-serif; font-size: clamp(30px, 5vw, 52px); font-weight: 800;
            max-width: 17ch; margin: 0 auto; letter-spacing: -.02em; }
.c-cta p { margin: 18px auto 0; max-width: 50ch; font-size: 18px; line-height: 1.62; color: var(--c-fraco); }
.c-cta .c-acoes { justify-content: center; margin-top: 34px; }

.c-rodape { padding: 32px 0 96px; font-size: 13.5px; color: var(--c-fraco);
            border-top: 1px solid rgba(255,255,255,.07); }
.c-rodape .mkt-wrap { display: flex; flex-wrap: wrap; gap: 16px; justify-content: space-between; align-items: center; }
.c-rodape a:hover { color: #fff; }

@media (max-width: 900px) {
  .c-hero-cx, .c-seq-cx, .c-trilha-cx, .c-mesada-cx { grid-template-columns: 1fr; gap: 42px; }
  .c-sec { padding: 72px 0; }
  .c-hero { padding: 56px 0 68px; }
  .c-carta { transform: none; }
}

/* ############################################################################
   COMPONENTES DE VENDA -- compartilhados pelas tres versoes
   Urgencia, passos, prova, garantia e quebra de objecao. Cada tema so mapeia
   suas cores nas variaveis --m-*, logo abaixo.
   ######################################################################### */

.mkt--a { --m-card: #fff;             --m-borda: var(--a-borda); --m-txt: var(--a-tinta);
          --m-fraco: var(--a-cinza);  --m-acento: var(--a-acento); --m-fundo: transparent; }
.mkt--b { --m-card: var(--b-preto2);  --m-borda: var(--b-linha);  --m-txt: var(--b-txt);
          --m-fraco: var(--b-fraco);  --m-acento: var(--b-ambar);  --m-fundo: transparent; }
.mkt--c { --m-card: var(--c-card);    --m-borda: var(--c-borda);  --m-txt: var(--c-txt);
          --m-fraco: var(--c-fraco);  --m-acento: var(--c-acento); --m-fundo: transparent; }

/* --- barra de urgencia, logo abaixo do topo --- */
.mkt-urg {
  display: flex; flex-wrap: wrap; align-items: center; justify-content: center; gap: 10px 18px;
  padding: 13px 24px; font-size: 14.5px; font-weight: 600;
  background: color-mix(in srgb, var(--m-acento) 13%, transparent);
  border-bottom: 1px solid color-mix(in srgb, var(--m-acento) 30%, transparent);
  color: var(--m-txt);
}
.mkt-urg b { color: var(--m-acento); font-weight: 800; }
.mkt-urg span { display: inline-flex; align-items: center; gap: 8px; }
.mkt-urg i { width: 7px; height: 7px; border-radius: 50%; background: var(--m-acento);
             display: block; animation: mkt-pulso 2.2s ease-in-out infinite; }

/* --- os tres passos --- */
.mkt-passos { display: grid; grid-template-columns: repeat(auto-fit, minmax(250px, 1fr)); gap: 22px; margin-top: 46px; }
.mkt-passo { position: relative; padding: 30px 24px 26px; border-radius: 18px;
             background: var(--m-card); border: 1px solid var(--m-borda); }
.mkt-passo-n {
  position: absolute; top: -15px; left: 24px;
  width: 34px; height: 34px; border-radius: 11px; display: grid; place-items: center;
  background: var(--m-acento); color: #fff;
  font-size: 15px; font-weight: 800;
}
.mkt--b .mkt-passo-n, .mkt--c .mkt-passo-n { color: #17130a; }
.mkt-passo h3 { margin-top: 12px; font-size: 19px; font-weight: 800; letter-spacing: -.02em; color: var(--m-txt); }
.mkt-passo p { margin-top: 10px; font-size: 15.5px; line-height: 1.62; color: var(--m-fraco); }
.mkt-passo em { font-style: normal; color: var(--m-acento); font-weight: 700; }

/* --- a historia (prova honesta, sem depoimento inventado) --- */
.mkt-hist {
  display: grid; grid-template-columns: auto 1fr; gap: 28px; align-items: start;
  padding: 34px 32px; border-radius: 20px; margin-top: 44px;
  background: var(--m-card); border: 1px solid var(--m-borda);
}
.mkt-hist-foto {
  width: 62px; height: 62px; border-radius: 50%; display: grid; place-items: center;
  background: color-mix(in srgb, var(--m-acento) 18%, transparent);
  border: 2px solid color-mix(in srgb, var(--m-acento) 45%, transparent);
  font-size: 25px; font-weight: 800; color: var(--m-acento);
}
.mkt-hist-txt p { font-size: 18px; line-height: 1.66; color: var(--m-txt); }
.mkt-hist-txt p + p { margin-top: 14px; }
.mkt-hist-txt strong { color: var(--m-acento); }
.mkt-hist-quem { margin-top: 18px; font-size: 14.5px; color: var(--m-fraco); }
.mkt-hist-quem b { color: var(--m-txt); }

/* --- garantia / reversao de risco --- */
.mkt-garantia { display: grid; grid-template-columns: repeat(auto-fit, minmax(190px,1fr)); gap: 16px; margin-top: 38px; }
.mkt-gar {
  display: flex; align-items: flex-start; gap: 12px; padding: 20px 20px;
  border-radius: 15px; background: var(--m-card); border: 1px solid var(--m-borda);
}
.mkt-gar svg { width: 21px; height: 21px; flex: none; stroke: var(--m-acento); margin-top: 1px; }
.mkt-gar b { display: block; font-size: 15.5px; font-weight: 800; color: var(--m-txt); }
.mkt-gar span { display: block; margin-top: 4px; font-size: 14px; line-height: 1.5; color: var(--m-fraco); }

/* --- quebra de objecao: <details>, zero JS --- */
.mkt-faq { margin-top: 40px; border-top: 1px solid var(--m-borda); }
.mkt-faq details { border-bottom: 1px solid var(--m-borda); }
.mkt-faq summary {
  display: flex; align-items: center; justify-content: space-between; gap: 18px;
  padding: 22px 4px; cursor: pointer; list-style: none;
  font-size: 17.5px; font-weight: 700; letter-spacing: -.015em; color: var(--m-txt);
  transition: color .18s ease;
}
.mkt-faq summary::-webkit-details-marker { display: none; }
.mkt-faq summary:hover { color: var(--m-acento); }
.mkt-faq summary::after {
  content: ""; flex: none; width: 11px; height: 11px;
  border-right: 2.2px solid currentColor; border-bottom: 2.2px solid currentColor;
  transform: rotate(45deg) translate(-3px, -3px);
  transition: transform .25s cubic-bezier(.16,1,.3,1);
}
.mkt-faq details[open] summary::after { transform: rotate(225deg) translate(-3px, -3px); }
.mkt-faq details[open] summary { color: var(--m-acento); }
.mkt-faq-corpo { padding: 0 4px 24px; max-width: 66ch; }
.mkt-faq-corpo p { font-size: 16px; line-height: 1.68; color: var(--m-fraco); }
.mkt-faq-corpo p + p { margin-top: 12px; }
.mkt-faq-corpo strong { color: var(--m-txt); }

@media (max-width: 700px) {
  .mkt-hist { grid-template-columns: 1fr; gap: 20px; padding: 26px 22px; }
  .mkt-faq summary { font-size: 16px; }
}